NOW TV has been providing affordable entertainment since 2012 through short-term contracts and subscriber passes. NOW TV is owned and operated by Sky, enabling its customers to enjoy a lot of Sky’s exclusive entertainment offerings without the need for a long-term contract – or, crucially, a satellite dish.
NOW Broadband was launched in 2018, giving customers the freedom to pick a contract-free fibre broadband package at a competitive rate. NOW Broadband distinguishes itself from other internet service providers (ISPs) thanks to the flexibility imbued into these short-term contracts.
NOW Broadband is all about flexibility – letting customers pick and choose when they need a service rather than locking them into long-term contracts. If you want to bundle premium TV options in with your broadband, NOW TV passes can easily be added and removed.
NOW Broadband is a relative newcomer to the UK’s mature ISP market. Backed by Sky’s extensive infrastructure, it offers industry-standard broadband speeds at competitive prices. Its main USP is the flexibility of its no-contract options, which helped NOW Broadband to win the Best Value Broadband Provider and Broadband Provider of the Year trophies at the prestigious 2020 Uswitch Broadband Awards. This win reflects how competitive NOW Broadband’s pricing, speed and contract options are. In tandem with NOW TV – itself the winner of Uswitch Awards’ TV Provider of the Year – its bundles are some of the most compelling on today’s market.
*Reviews on this page are randomly selected and sourced from an anonymous feedback survey of 7,681 broadband customers conducted by BroadbandDeals.com in July 2020.
These are the basic options available in terms of NOW Broadband deals, with the first point of difference revolving around connection speed:
NOW Broadband’s most affordable deal uses the UK’s ADSL copper phone line infrastructure to achieve average download speeds of 11Mbps. Brilliant Broadband includes unlimited downloads, with line rental also included in the cost. It can be taken out either on a 12-month contract, or on a no-contract basis. Brilliant Broadband is a great option for smaller households whose data requirements rarely extend beyond basic web browsing and social media activities.
Fab Fibre uses Fibre to the Cabinet technology (FTTC) to deliver average download speeds of 36Mbps, alongside unlimited downloads and line rental. As with Brilliant Broadband, it can be signed up to on a 12-month or no-contract basis. Fab Fibre is a good choice for families with a few smart devices and a penchant for streaming online content in HD.
Super Fibre is NOW Broadband’s fastest option, offering an average download speed of 63Mbps. This makes it an ideal choice for busier homes where multiple devices may be simultaneously attempting to stream videos or play games online. As with other NOW TV internet packages, Super Fibre includes unlimited downloads and line rental.
NOW Broadband deals come with two different contract lengths – a 12-month option and a rolling monthly no-contract alternative.
NOW Broadband’s longest contract option is still shorter than many other ISPs offer, with 18-month and 24-month contracts increasingly the norm. NOW’s 12-month packages make it a good option for tenants and students in particular, because the majority of property rental agreements will also last for a year. Having a shorter contract brings the freedom to switch broadband providers and pursue introductory deals more frequently, though it will incur greater admin and paperwork as a consequence.
No-contract NOW TV broadband only involves paying for the service when it’s needed, giving individual subscribers considerable flexibility. However, costs over a 12-month period will be significantly higher than on a fixed-term agreement, and NOW Broadband charges a set-up fee to activate the no-contract service. As of December 2020, that includes a £60 activation fee and £5 delivery fee. NOW TV broadband only requires a 30-day notice period.
There are three options for adding phone calls to a NOW Broadband deal. The first is called ‘pay as you use’; there’s no monthly cost, but any calls will be charged at NOW Broadband’s standard rates (16p per minute to UK landlines).
The second option is ‘evenings and weekends’, which lives up to its billing by including unlimited calls to UK landlines and mobile numbers on weekday evenings (7pm to 7am) and all weekend. This package costs £4 a month.
The third option is ‘anytime calls’, bundling in unlimited calls to UK landline and mobile numbers at a monthly cost of £8. Like the packages listed above, line rental is included in the monthly billing.
Switching to NOW Broadband can be very straightforward, and rarely requires an engineer’s visit if there’s a working phone line. If you currently get your broadband from BT, TalkTalk, EE or Plusnet, NOW Broadband will automatically inform them about the changeover. However, Virgin Media customers will need to cancel their existing service personally before NOW Broadband can proceed with the switchover.
Migrating over to NOW Broadband normally happens within a couple of weeks of signing up.
When signing up to NOW Broadband, it’s easy to bundle in NOW TV. This provides access to some of Sky’s most popular channels and box sets for a monthly fee, with no long-term contract. Currently available passes include:
Entertainment – Over 300 box sets and TV channels that aren’t on Freeview
Sky Cinema – Over 1,000 on-demand movies, with a new premiere every week
Sky Sports – Access to all 11 Sky Sports channels.
Kids – Six dedicated channels and thousands of ad-free shows on-demand
hayu – Over 5,000 episodes of American reality TV.
NOW TV passes can be shared across multiple devices at home, or while out and about. Because no satellite dish is needed, it’s a great option for tenants, residents of listed buildings or people in conservation areas, and apartment blocks where every available connection to the satellite dish has already been utilised. It’s even possible to watch streaming content on older TVs which aren’t web-enabled, by purchasing a NOW TV stick or a NOW TV smart box.
Irrespective of which NOW Broadband deal you pick, the NOW Hub 2 Wi-Fi router will be delivered. It’s effectively the same as parent company Sky’s Q Hub, which is one of our favourite routers.
The dual-band NOW Hub 2 harnesses both the 2.4GHz and 5GHz frequencies, giving you the option for far-reaching Wi-Fi via 2.4Ghz or the fastest connection currently possible on 5GHz. The router is easy to set up, while NOW Broadband’s customer helpline is open seven days a week alongside an online chat option and an active community page.