NOW TV broadband review

NOW TV has been offering low-cost film and TV streaming since 2012, but did you know that it’s also become an established broadband player? Our NOW Broadband review will help you decide whether it’s the right choice for you.

  • Award winning - NOW Broadband was named Broadband Provider of the Year and Best Value Broadband Provider in the Uswitch Mobile and Broadband Awards 2020, based on a survey of 10,000 customers. NOW TV scooped TV Provider of the Year
  • No contract options - Unlike many other broadband providers in the UK, NOW Broadband offers you a choice of a fixed 12-month contract or a rolling deal. It also doesn’t carry out credit checks, though you will need a bank or credit card to open an account.
  • Truly unlimited broadband - All of NOW Broadband’s options are truly unlimited, which means you can browse, share and stream as much as you like with no nasty surprises on your bill.

What's the verdict?

If you’re looking for reasonably priced standard or mid-speed broadband with a 12-month or no-contract option, then NOW Broadband seems to be a rising star in the market. Bundle in one or more of its flexible NOW TV passes and you’ll have enough home entertainment for all but the biggest telly addicts.

We say

With its competitive pricing and straightforward choice of broadband and TV packages, Sky Group’s NOW Broadband is definitely worth a serious look. It stands out from the competition when it comes to flexibility, with no-contract, no-credit-check broadband options and NOW TV passes that you can switch almost as often as you change channels. Its latest clutch of awards demonstrate NOW Broadband’s growing popularity among customers. If you’re looking for ultrafast internet speeds for online gaming or live streaming you’ll need to look elsewhere, but NOW Broadband’s advertised speeds of between 11 and 63Mbps are enough to satisfy most households.

You say

NOW TV has a lot of good deals. It's generally got good signal/speeds but activation time/instructions could be clearer


"Good deals available and cashback offered. Good signal/speeds available but activation time/instructions could be clearer."


"Good value, good customer service, sometimes a little slow."


"It's good, but we have experienced issues with the connection."

*Reviews on this page are randomly selected and sourced from an anonymous feedback survey of 7,681 broadband customers conducted by in July 2020.

The provider

NOW TV was set up by Sky in 2012, initially to rival online streaming services like Netflix and offering viewers a way of getting popular Sky TV channels without having to sign up to a lengthy contract or get a satellite dish. NOW remains part of the Sky Group and its range has expanded to NOW Broadband and phone packages. It uses the same UK Openreach network as Sky and other providers like BT and TalkTalk, offering similar broadband speeds too. NOW Broadband has steadily gained ground and was the biggest winner in the Uswitch Mobile and Broadband Awards 2020, based on a survey of 10,000 customers.

The process

If you decide to switch to NOW Broadband, the changeover can normally happen within a couple of weeks of signing up. You won’t usually need an engineer visit unless you don’t already have a phone line, in which case NOW Broadband will arrange to install one. If you’ve bundled NOW TV into your NOW Broadband package, you’ll be able to start watching your chosen channels on lots of different devices as soon as you’ve placed your order. NOW Broadband aims to make the move as hassle-free as possible for you. It will even take care of notifying your current provider if you're with BT, TalkTalk, EE or Plusnet.

The product

Whether you go for a standard ADSL or fibre NOW Broadband deal, you’ll get the NOW Hub 2 Wi-Fi router. This comes in the post and you’ll be charged £5 for delivery. The NOW Hub 2 Wi-Fi router is the same as the well-reviewed Sky Q Hub but branded for NOW Broadband. It’s dual-band, which means you can operate a network on the 2.4Ghz and 5Ghz frequencies, and has two 1Gb wired network connections. It’s easy to set up once you receive it – you just plug it in using NOW Broadband’s easy-to-follow instructions.

What NOW Broadband packages can I choose from?

There are three different NOW Broadband packages to choose from, with speeds ranging from an average 11Mbps for standard ADSL and an average of 36 and 63Mbps for fibre.

These speeds are similar to what you’ll get with providers like Sky, BT and TalkTalk, since NOW Broadband uses the same Openreach network. Take a look at our NOW Broadband provider’s page to find out what’s available in your postcode area. 

All NOW Broadband is truly unlimited, which means there are no download restrictions or traffic management to curb the speeds and no hidden extras when you get your monthly bill.

NOW Brilliant Broadband

NOW Brilliant Broadband is NOW Broadband’s standard ADSL package and its lowest-cost option. It offers an average download speed of 11Mbps which is fine if you mainly use the internet for things like checking email, browsing social media and occasionally streaming TV and video on one or two devices.

NOW Fab Fibre Broadband

NOW Fab Fibre Broadband offers an average 36Mbps, which suits households who are looking for a bit more speed because they enjoy online gaming or streaming TV and video on several devices.

NOW Super Fibre Broadband

NOW Super Fibre Broadband comes in at an average speed of 63Mbps, the fastest currently available from NOW Broadband. It’s a better option for busier households where people are likely to be downloading or streaming on multiple devices at the same time or are more heavily into online gaming.

How long is the contract on NOW Broadband deals?

One of the advantages of NOW Broadband over many other providers is the flexibility of its broadband deals. You don’t need to commit to a long-term contract, as all NOW Broadband deals have the option of a 12-month contract or a rolling month-by-month ‘no contract’ arrangement.

This could be good for you if you’re not sure what your plans or budget will be a few months from now, or if you know you’re likely to be moving from your current address soon and won’t want to take your broadband service with you to your new place. However, ‘no contract’ broadband comes with a higher set-up cost, so make your decision carefully.

Do I get a landline with a NOW Broadband package?

All NOW Broadband packages need an active phone line and all its deals include phone line rental. If you already have a phone line then it’s easy to plug in and go when you get your NOW Hub 2 Wi-Fi router and you won’t usually need an engineer visit. If you don’t have a phone line already then you’ll have to have one installed. NOW Broadband will arrange this for an additional charge.

You don’t have to use your phone line for calls – in fact many people these days ditch the landline in favour of using the calls that come with their mobile phone contract. If you don’t expect to use the landline much, then you can choose a pay-as-you-go package. If you enjoy chatting on your landline or don’t have a strong mobile signal in your home, you can opt for either an evening and weekend package or anytime calls to UK landlines and mobiles.

How can I add NOW TV to my NOW broadband package?

When you sign up to NOW Broadband you can opt to bundle in NOW TV, which gives you access to some of Sky’s most popular channels as well as box sets. There’s plenty to choose from – check out the latest NOW Broadband and TV deals to see what’s available to you.

One of the advantages of NOW TV is its flexibility with premium channels. Instead of committing to a lengthy contract with tons of channels, you can choose from a selection of pay-monthly NOW TV passes that you can add in or cancel at any time. That makes NOW TV an ideal choice if you want to follow a particular sport or TV programme (think Game of Thrones when you could only watch the latest series on Sky Atlantic, or Premier League games on Sky Sports) then switch up to something else when the season ends.

It’s cost-effective too, unless you’re a huge TV fan who prefers to have every possible channel at your fingertips, in which case you might do better to look at providers like Sky or Virgin Media.

You can stream your NOW TV passes across multiple devices inside your home or when you’re out and about, and you don’t need a satellite dish or cable connection. If you want to watch on your home TV and it’s not a smart TV, you can buy a NOW TV stick or a NOW TV smart box, which will give you access to other channels and apps.

Does NOW Broadband offer a speed guarantee?

NOW Broadband has signed up to the Ofcom Voluntary Code of Practice, and will guarantee you a minimum speed for your address when you first sign up. If you don’t get the speed you were promised within 30 days and it can’t be fixed, you’ll have the right to cancel your NOW Broadband contract without any penalty.

What is NOW Broadband customer service like?

If you have an issue with NOW Broadband, your first step is to check out its online help pages. These offer step-by-step assistance on many common problems – in fact NOW Broadband claims 90% of its customers don’t need to get in touch after they’ve looked through the help pages.

If this doesn’t work for you, you can contact NOW Broadband via live chat, send a message online or phone the customer call centre. There’s also an online community where customers share issues and answer one another’s queries.